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From March 1969 to September 1980, I worked at Hewlett-Packard in various international assignments, from computer systems analysis, managing research and development, to doing marketing, in Frankfurt, Geneva, Milan, Cupertino a great time, good friends and a brand new HP3000. In October 1980, I switched to Tandem Computers (today Hewlett-Packard as well), where I did marketing and PR in Germany until February 1992. Unforgettable the marketing management seminar in September 1985 at Insead, Fontainebleau, also the days in the jury of the
industrial design competitions at the if, the Industrie Forum Design Hannover 1989 and 1992, and 1991 at the Design Center Northrhine Westfalia, formerly Haus Industrieform Essen (today “reddot”) in Essen. Many years I was a member of the ACM. Beginning 1992 my love of writing helped me to work as a freelance journalist, consultant and marketeer. I was in fact director of corporate communications at
Software AG in Darmstadt, one of Germany’s large independent software houses, until March 1997. Then I returned to a full-time job at Stuttgart as VP of communication and PR at Debis Systemhaus (now T-Systems) with a fabulous group of twelve professionals until May of 1999. After moving fully to Bonn I worked part-time until June 2002 for
Ericsson in Düsseldorf.
As a freelance journalist specialited in technology, I write in German, mostly about telephones, communication, computers,
industrial design. My texts appear mainly in the Frankfurter Allgemeine Zeitung, our leading daily here, which has a weekly supplement on Technology and Cars see list. I like to bring in the facts, with precision and a bit of humo(u)r. A list of my books is in the German part of this page. Drop me a line I speak good English and Italian, I’m understandable in French and I find my way in Spain and in fact elsewhere in the world.
You usually find me in Bonn. More about myself, my family and my farm in South Tyrol on my German pages.